This Taboo-Busting Ad Is Reinventing ‘Happily Ever After’ In India

November 1, 2013 at 10:04 am Leave a comment

Widowed and divorced women have historically been shunned in areas of India. So imagine the nation’s surprise when jeweler Tanishq celebrated a second marriage in its new ad.

The spot features a beautiful bride having a playful moment with her daughter after bridesmaids help her adjust her jewelry. At the ceremony, we see the hunky groom struck with love for both his new wife and stepdaughter.

Read more: http://www.huffingtonpost.com/2013/10/31/india-second-marriage-ad_n_4181192.html

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