“The Third Billion” #hwhtw

December 5, 2011 at 11:39 am Leave a comment

The Third Billion

As growing numbers of women enter the economic mainstream, they will have a profound effect on global business.

by DeAnne Aguirre and Karim Sabbagh

A huge and fast-growing group of people are poised to take their place in the economic mainstream over the next decade, as producers, consumers, employees, and entrepreneurs. This group’s impact on the global economy will be at least as significant as that of China and India’s billion-plus populations. But its members have not yet attracted the level of attention they deserve.

If China and India each represent 1 billion emerging participants in the global marketplace, then this “third billion” is made up of women, in both developing and industrialized nations, whose economic lives have previously been stunted, underleveraged, or suppressed…

Read the full article: http://www.strategy-business.com/article/10211?gko=98895

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