“Women’s Rights Group Petitions Subaru to Stop Selling in Saudi Arabia”

June 29, 2011 at 3:41 pm Leave a comment

Following up on the effort to get women the right to drive in Saudi Arabia (see Women Take Control by Taking the Wheel in Saudi Arabia), activists have started targeting car companies who market to women, but sell their products in Saudi Arabia.

“Considering 62 percent of new-car purchases are made by women, and almost 80 percent of purchase decisions are influenced by women, appealing to the female buyer is critical to any automaker’s success. But Subaru, with all its female marketing, may have slighted some living in Saudi Arabia.

“Saudi Women for Driving, a group of activists fighting for Saudi women’s rights (particularly the right to drive), wants Subaru to stop selling its vehicles in Saudi Arabia. While Subaru is busy thinking of more ways to appeal to the female market, it is making millions selling its vehicles in a place where women can’t even benefit from them.  The desert country is the only place in the world that bans both Saudi and foreign women from driving, among other things—a direct result of the country’s strict interpretation of Sharia Islamic law. Not having the ability to drive makes the most basic errands a burden, while imposing safety risks for women needing to rely on strangers as drivers.”

Read the full article: http://rumors.automobilemag.com/women%e2%80%99s-rights-group-petitions-subaru-to-stop-selling-in-saudi-arabia-55709.html

Visit the petition on change.org: http://www.change.org/saudi_women_for_driving_

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