UNICEF Turns Pinterest’s Consumer Focus On Its Head

September 19, 2012 at 12:06 pm Leave a comment

THE (INTENTIONALLY) SADDEST PINTEREST PAGE IN THE WORLD

BY: JOE BERKOWITZ

UNICEF creates a page for Ami Musa, a young girl from Sierra Leone, to bring her “pinnable” interests and ours into sharp relief…

UNICEF has turned that naked consumerism on its head with a Pinterest board that showcases a human being’s most basic wants.

The world humanitarian organization and agency Weapon 7 recently created a page on Pinterest that ostensibly reflects the wishes and hopes of 13-year old Sierra Leona resident, Ami Musa. While that concept may sound like The Onion-style satire, in execution it’s anything but. While lots of Pinterest pages are chockablock with decorating ideas, wardrobe aspirations, and fantasy meals to cook, young Ami’s reminds us that for some people, running water alone would be a dream come true. Pinterest users can repin her posts and click on any of them to donate.

Read the full article here: http://www.fastcocreate.com/1681565/the-intentionally-saddest-pinterest-page-in-the-world

Follow Ami’s Pinterest board here: http://pinterest.com/AmiMusa/

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